Final Proposal

-Working Title: Hot 'N Cold by Katy Perry

-Channel for Broadcast: MTV Hits, I picked this channel because it was most popular in my survey and supports the pop genre of the song.

-Target Audience: Everyone & anyone, the music video is designed to be ageless and therefore should appeal to a wide audience.


-Genre: The genre of song is pop and the music video is abstract with slight use of narration at the beginning and end.

-Style: The music video will include a lot of effects such as fast motion, quick cuts, changes in colour, split screen and unique camera angles. The final product should therefore be simple but effective.