Common has been an american actor and rapper since 1992 and Lilly Allen who is featured in the music video has been an english singer-songwriter since 2005. This music video would be played on most music channels as it is of popular genre. The musc video itself is narrative based as are the lyrics. The meaning of the song is similar to that of Just Jack's 'Stars In Their Eyes', It is about people who try to hard and lose themselves trying to be someone their not.
The video starts with a downward pan shot of the sky and buildings to Lilly Allen, as she stands in the street. The song goes onto tell the story of a women, who shops on Rodeo Drive in Los Angeles which is one of the most expensive shopping districts in the world. Real people and places are continued to be mentioned throughout, such as the 'astronaut lady'. Lisa Nowak (the astronaut lady) was involved in a love triangle causing her to drive 1,000 miles from her home in Houston to Orlando International Airport to kidnap her female rival, wearing a nappy to avoid a toilet break. These real life occurences show the desperation of people who try so hard to make it, when all they needed to do was be themselves.